Not exactly sure what to make of this. It just seems rather ominous that there is zero buzz (other than from Palm/webOS blogs) about this weekend's launch of the HP Veer. Yes, this weekend!
No TV ads…no online ads…no product launch website…no promo on the HP.com website…no in-store displays popping up…no TV show product placement. Nothing. Quiet. Deafening silence.
Try this -- the search term "Veer" brings up nothing but a few confusing links on the HP.com website!
If it weren't for an AT&T press release, a few tech online reviews, and a fuzzy photo of a trailer full of little HP Veer cars in California, not even the faithful would know what was going on.
Is this some sort of stealthy PR campaign strategy by HP? Will we be hit in the face next week with the most clever, targeted advertising campaign the mobile world has ever seen?
Now many would tell me that advertisements don't really roll out until after a product launches. Sometimes that's true. But I'm not just talking about advertisements – I'm talking about all of the groundwork that leads up to a visible, highly effective, all-encompassing marketing and PR effort.
I have the right to "refresh" my thoughts next week. But for now, it just doesn't feel right. Agree or disagree?